Why Paying To Play Pays Off
There was a time when each of the more dominant online bingo operators in the U.K. freely offered free bingo free of necessary deposits. These days however, it seems like such offers are a dying breed and the majority of operators have ceased to offer no deposit incentives. Here is some insight into this switch.
First and foremost is the attractiveness of the deal. Many online bingo players developed a new style of play whereby they would seek out free money offers and jump from game to game whenever their play accounts were out of funds. For every participant who made the move from playing on free money to playing out of pocket, there might have been multiple players who signed up with zero intention to put any money at all into the game. This has resulted in a decrease in online bingo profits and the overall declination of the ratio of real money won from free bingo; hardly happy thoughts for anyone.
The loss of such offers can actually be taken as an overall gain as online bingo companies now have to produce more creative and customer-oriented approaches to earning and maintaining business. For many companies, these efforts have taken the form of free bingo games that require no wagers and offer relatively small cash prizes. These games occur at regular intervals — though sometimes at difficult hours — and they are available to be played by everyone who has an active, funded account.
Loyalty schemes are becoming more commonplace among bingo operator offerings, and an increasing number of companies are implementing programs that award their customers with points for every pound spent. Take Virgin Bingo’s Vpoints loyalty scheme for example. Virgin customers earn Vpoints with every pound they deposit into their Virgin Bingo account. These Vpoints can be exchanged for cash or one of a selection of prizes offered by Virgin Bingo’s sister companies. The devoted Virgin player might even earn enough Vpoints to earn a free flight to one of many destinations on offer. More information on Vpoints is available on the Virgin Bingo website.
With all of the above in mind, the value of free, no deposit bonuses does seem rather superficial. For all its short-term attractiveness, it doesn’t give the players much incentive to continue playing and certainly doesn’t encourage bingo operators to maintain such offers. In the end, the best way to win big isn’t to hope that 5 free pounds will be played into thousands more, it’s to play on one’s own money and participate in any one of the many rewarding offers that bingo companies extend to their paying customer base.
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