Mecca Bingo Bringing A Fantastic Day
The Mecca Bingo site may be one of the best known bingo sites but there is no reason for resting on the laurels. In such a competitive industry, there is always a need to keep up the good fight and promoting yourself against other businesses and this means that advertising features and promotions are a major part of the process for online bingo sites. With this in mind, Mecca Bingo have been working with Gravity London to create a new TV ad but it may be rather familiar for regular TV watchers.
80s pop and bingo go well together
Mecca Bingo are still using the 80s guitar pop classic ‘Fantastic Day’ and a whole lot of pink in their adverts. It may be that there should be a lot more invention for the £2m that was spent on the campaign that will be running until the end of May. This means that a campaign will be running for the next month which means that there probably won’t be too many chances to avoid watching the advert if you are a regular TV viewer. With a number of prime-time slots taken up by major online bingo sites, it may not be too surprising to find most of your TV viewing opportunities being punctuated with bingo programmes.
Grab a car with a bingo site
The campaign is focussing on the fact that the site is giving away cars in five weekly link games. This should be a good prize and is something that is a bit different for the majority of bingo players. Winning money is always good feeling for an online bingo player but the chance to win a brand new car is something that can have a huge impact on a person’s life.
Tom Gough, the marketing manager for the Mecca Bingo site, said: “Following the success of our Everyone’s A Winner (EOAW) promotion earlier this year, we are predicting a great response to our Fantastic Day campaign. EOAW delivered the highest number of new customers to Mecca compared to previous promotions, and we saw huge growth in the number of customers who played using a smartphone.”
The acknowledgment of the smartphone market and its importance for Mecca Bingo will probably see a lot more Mecca Bingo games being tailored towards that market. Anything which helps players make the most of their free time has to be considered a good thing for online bingo players.
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